Great People. Great Brands. Great Culture.
ABOUT US
Our team is at the heart of what we do, combining seasoned expertise with a passionate commitment to your brand’s success. We’re not just a team; we’re a family of top-tier sales talent, dedicated to achieving outstanding results while enjoying the journey and celebrating our victories. With our deep franchising experience, we don’t just get the job done; we do it with integrity and class, empowering our partners with inspiration and confidence.
Our goals
Transformative Growth
Elevate exceptional brands to national prominence, akin to becoming the “Coca-Cola” of their industry.
Recognition and expansion
Enhance name recognition and facilitate scalable growth, leading to significant market presence and influence.
exit strategy positioning
Provide strategic support to position brands for successful exits, ensuring they reach a world-class stage as franchisors.
Market Domination
Strategically position brands to own their market, influence their industry, and become leaders in their space.
integrity and excellence
Maintain a boutique approach with a focus on high production, quality partnerships, and responsible franchising practices.
testimonials
The team at LFG is world class!! Their processes create order for the candidates and build trust and leadership which is what franchising is all about. The LFG team does what is best for the candidate and the brand, and they are passionate about helping people change their lives and helping brands grow through solid franchise partners.
-Kim Daly, franchoice
I have successfully worked with the Limitless team since becoming a FranChoice consultant 13 years ago. We have placed many incredible candidates who have done very well. This team is 5 star and I adore working with them!
-Stephen maeker, franchoice
I've been working with Lance Freeman, Emily Brown and their team of blue chip franchise development professionals for a dozen years across a wide number of brands. This group is the best in the business with a hallmark process executed with both precision and humanity. They think win-win and want the best for their brands AND the candidates. Sometimes that means not moving forward together. I respect their integrity, trust their expertise, and look forward to what Limitless is bringing to the franchise market. It's going to be exciting!
-Charlie Magee, FranNet
I’ve had the opportunity to work with the individuals at Limitless Franchise Growth for over a decade as we’ve helped their candidates identify and execute their funding strategies. They’ve curated a team of well respected franchise professionals that bring experience and credibility to emerging franchise brands. Their dedication to each brand they help develop enables the prospective franchisee to obtain the best data during their due diligence while enabling the franchisor to truly focus on franchisee support and operations.
-Shirley Kefgen, FranFund
I have had the privilege of working with Emily and Lance in both a franchisor and franchisee capacity, and I can confidently say that their level of service and commitment is among the best in the industry. The effort they put in to ensure that the franchisee is well-informed and that the franchisor is aligned is truly incredible. I highly recommend them.
-Mike Gray, Former Club Pilates President, President/COO of Riser Fitness
With more than 50 years of combined Buxton experience, we at Buxton are proud to have supported the LFG team in opening thousands of locations across the U.S. and abroad. They have logged tens of thousands of hours on the Buxton platform, gaining an expert-level understanding of its solutions. Their deep expertise allows them to effectively leverage Buxton’s analytics for driving growth, making confident decisions, and reducing risk. The LFG team excels at using data-driven insights to optimize business outcomes, making them a trusted resource for successful expansion strategies.
-Peter Healey, VP, Strategic Accounts at Buxton
As a top-performing franchise consultant, I am only as good as the opportunities I can confidently put in front of the talented people I work with daily. I chose my franchise partners with great discretion because my referral's experience with them is an extension of my reputation. LFG is one of my favorite partners! LFG is always aligned with some of the best brands in franchising and consistently delivers a best-in-class experience. Their franchise investigation process is professional, efficient, and thorough. LFG's people are arguably the best in the business!
-Paul Whitaker, FranChoice
I have had the opportunity to work with LFG and their team for over 15 years. Over that time we have placed many successful owners across a number of brands. My clients enjoy their process from start to finish as they have fine-tuned a transparent investigation into each brand in turn allowing a franchise company to award licenses to qualified candidates. It is one thing to sell licenses and quite another to successfully place multi-unit owners who time and time again return for expansion.
-Katie Fagan, FranNet
Lance Freeman and the entire Limitless Franchise Growth team are AMAZING! When you work with them, they will demonstrate high integrity, exceptional customer experience and a passion to deliver results! Over the years, Lance and his team have always demonstrated doing the right thing for customers! I would strongly recommend Limitless Franchise Growth.
-Pete Gilfillan, FranChoice
LFG? There might be franchise development professionals with equal experience, ability, success, and professionalism... but there are none with more!
-Red Boswell, President of IFPG
I would highly recommend Lance and the LFG team to help an emerging brand create a national footprint. I never had to worry about the Development Team at XPO, they executed at an extremely high level, with the utmost efficiency and integrity. Their processes are second to none and the team was responsible for driving Club Pilates & Xponential to new heights (selling over 6,000 licenses across the XPO brands) with quality franchise partners.
-Anthony Geisler, Former CEO of Xponential
I had the privilege of partnering with Limitless Franchise Growth for five years at Xponential Fitness, and their passion and commitment to delivering exceptional results for clients were evident every step of the way. Their collaborative and innovative approach set the standard, consistently bringing creative and successful solutions tailored to client needs. The team was always accessible and authentic, embodying a people-first mindset
-Adam Pennington, Former Chief Growth Officer for Xponential Fitness, Founder of Rise Service Group
Limitless Franchise Growth is a premiere franchise organization! Having worked with every one of their team members, I am constantly impressed at how knowledgeable, dependable and consistent they all are. I never hesitate to introduce my franchise clients to the brands working with Limitless Franchise Growth.
-Jason Isley, The Franchise Consulting Company
Lance, Emily, Justin, Brittney, Amy, Kristie, Lexi, Rachel, Erica and Sarah are not only respected in the franchise community, but they are beloved. They have extensive experience in growing major brands and provide the highest level of professionalism and responsiveness to their partners. I’ve had the pleasure of working with many of them for over 15 years!
-Nick Neonakis, Founder of The Franchise Consulting Company
FranNet appreciates the relationship that we have with Limitless Franchise Growth (LFG!). Lance Freeman has assembled a top shelf group of franchise development professionals. The group is not "new" to Franchising or FranNet as we have worked with these team members over the years.
-Jania Bailey, CEO of FranNet
I have had the privilege of collaborating with the LFG team in both franchisor and franchisee roles. Their dedication to detail and exceptional communication throughout every stage of the process is truly outstanding. With their extensive expertise in all facets of franchising, they stand out as an invaluable partner.
-Nate Malloy, Former CEO of Profile by Sanford, President Greenbear Equity
The team at LFG are true professionals and stewards of education in the franchising space. From the very first interaction, they take the time to truly understand each candidate’s needs, background, and aspirations. What sets them apart is their commitment to educating candidates on every aspect of the opportunity, ensuring that decisions are made with confidence and clarity. They never rush the process but instead foster a thoughtful approach, guiding candidates through each step until they’re fully ready to move forward.
LFG’s ability to build robust systems and pair them with exceptional talent is a key strength. They recognize that the foundation of any successful franchise is not just in the business model, but in the people behind it. By focusing on finding the right individuals and equipping them with the tools and knowledge they need, LFG creates an environment where both franchisees and the overall brand can thrive. Their dedication to long-term success and sustainable growth is what the franchising industry needs, and we are fortunate to have their expertise and guidance.
-trent halvorson, vp of franchisor relations of franchoice
Working with Lance Freeman and the team in franchise sales was an outstanding experience. The team's organization and thoroughness ensured that every detail was meticulously handled. Lance's professionalism and competitive spirit drove my company to achieve remarkable results.
-LINDSAY JUNK, PRESIDENT OF YOGASIX
Let’s CONNECT!
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This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre‑sale registration and disclosure requirements in your jurisdiction.